Wipe Your Lens
#wipeyourlens shirt was birthed during a talk James Schiller Paul did with his friend Rett Harmon at the ONE 21 Experience. During the talk James asked everyone to take out their phones and take a picture of him in front of the room. He then asked everyone to wipe their lens and take another picture of him and compare the photos. Everyone noticed the comparison in quality of both photos drastically improved after wiping the lens. Since then people who attended the talk would constantly remind each other to wipe their lens. Boom! A brand was born.
Make it stand out
It all begins with an idea. Maybe you want to launch a business.
Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
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“The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now.”
Sam F.